The duo’s first stop on their tour is Flatbush’s legendary sports apparel shop Get Set.

“Will they know you in here?” Humphries, who was famously married for to reality star/now Kanye West galpal Kim Kardashian for 72 days, asks Kent as they walk in.

“They key is for them to get to know you,” Kent replies.

After strolling around the store, signing autographs and checking out sneakers the pair end up at the Family Affair barbershop on Utica Avenue. Humphries agrees to get a little shape up from barber Tiki, who is clearly a good sport judging by the fact that he’s wearing a Nets cap in the video.

The 7 minute plus video has about 1500 views on YouTube as of this writing, but that’s enough to generate some truly biting comments from the peanut gallery, including some serious chin music from this guy:

Formatique
if you listen closely you can hear everyone on the internet try to think of kanye joke

New York Magazine writes:

Now that the clip has taken off, “my friends have all gotten in touch with me, and I have a zillion requests to be Facebook friends with people,” said Grossman. Her jealous 12-year-old granddaughter said, “I wish I could hang out with Jay-Z, too.” And yes, she’d definitely be willing to collaborate with Jay, suggesting that maybe her work with chain-link fences would match his aesthetic. “I don’t think I’m capable of altering what I do to tailor to him, but I think there might be some intersection,” she said.

Tanzina Vega writes in the NYT’s Media Decoder:

When I got into the office in the morning, I watched the clip that was embedded in a Gawker post with the headline, “Jay-Z Rides the Subway, Adorably Explains Who He Is to an Adorable Old Lady”

My immediate reaction? That’s no “adorable old lady,” that’s my dear friend Ellen Grossman. In an instant she had gone from being a largely anonymous New York artist, to Ellen Grossman, the Amiable New Yorker Who Asked Jay-Z if He Was Famous as He Was on the Way to Performing at the Barclays Center.

Tablet Magazine writes:

“Jay-Z sat down next to me and I did not recognize him, but everyone was taking his picture. But I thought, because I didn’t recognize him, that it still could have been a flash mob. I know people do fake celebrity stuff. So I said what was on the video ‘Are you famous?’ and he said ‘Yes’ and I believed him. I asked what his name was and he said ‘Jay’ and I didn’t catch that it was Jay-Z and after we were talking for a while I thought ‘He’s pretty famous,’ I noticed his security people and we were in a little bubble because they were around us and then I asked ‘What’s your name again?’ and he said ‘Jay-Z.’ We had a really great conversation, it felt really genuine.”