April 25 is World Malaria Day and Interscope Recording Group (and Brooklyn Bugle Sessions alum) The Kin lend their song, “Waking Up Shining” to this powerful viral video. Spearheaded by The Backplane team to advance the important advocacy objectives of the Special Envoy for Malaria at the United Nations, the goal is to scale the web’s largest social systems to ensure the message of #endmalaria reaches the largest audience possible.
The hope is that you will join together in advocating ending Malaria over the next 48 hours. To do so, simply tweet, post or share content that carries the hashtag #endmalaria. The video is designed to be posted to Facebook, Twitter, Google+, and Tumblr.