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michael towne wines and spirits

Brooklyn Heights, History

Ephemeral New York Deems St. George Liquor Sign ‘One Of Coolest’ Vintage

July 9, 2012

The always intriguing Ephemeral New York, which “chronicles an ever-changing city through faded and forgotten artifacts,” has deemed the neon sign outside the St. George Hotel one of “New York’s coolest vintage liquor store signs.” It joins age-old comrades in the West Village, 14th Street & Eighth Avenue and the Lower East Side.

Of course, there is no actual Hotel St. George Liquor Store today. The recently renovated Michael Towne Wine & Spirits at 73 Clark Street below the sign is anything but “shabby,” as Ephemeral describes the still-working red neon booze banner, adding, “You probably won’t find organic wines or imported microbrews in these old-school city liquor stores. Their shabby vintage signs tell us they’re traditional neighborhood shops where you can pick up decent booze at decent prices.”

Source: Brooklyn Heights Blog

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