Shake Shack’s Downtown Brooklyn Success Inspires Second BK Locale

Downtown Brooklyn’s Shake Shake inarguably changed the face & fortunes of the once-sagging Fulton Mall, convincing many Heights residents to cross Court Street for the first time in years (decades?). Since its December 2011 opening, the burger joint has led to a renaissance, bringing the likes of Starbucks, Brooklyn Industries, H&M, Century 21, Gap, Seattle’s Best, TJ Maxx, Raymour & Flannigan… and on and on…

Union Square Hospitality Group has confirmed a second Shake Shack in Brooklyn this fall at 170 Flatbush Avenue, across from the 18,200-seat Barclays Center, which BHB first tipped in September.

Grub Street reports that the chain is expanding this year in London and Istanbul, and may be coming to the Upper West Side, in addition to Manhattan locations in Madison Square Park and Midtown.

In a press release, Shack Shack acclaims its “modern day roadside” burger stand known for all-natural burgers, flat-top dogs, frozen custard, beer, wine and more.” CEO Randy Garutti says, “Our second Brooklyn location will be directly across from the Barclays Center and plant us firmly within walking distance of several neighborhoods from Park Slope to Fort Greene. New York City is our hometown, and the Shack will be the place where New Yorkers can come together to celebrate the best of Brooklyn’s thriving culture, sports and entertainment.” (Photo: Brownstoner)

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Source: Brooklyn Heights Blog
http://brooklynheightsblog.com/archives/55254

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